Screens in focus in collaboration with Gabriel Fabrics 

In our latest campaign, "Yes we need more screen time", our screens took centre stage in a new way. As part of the concept, we created custom-made jackets upholstered in the same fabric as the screens. The jackets were worn by the models featured in the photoshoot. In collaboration with textile supplier Gabriel Fabrics, we chose the fabric Focus, a textile that proved to be a perfect match for the style we wanted to achieve in the campaign.  

– I wanted to create a retro-inspired look with elements of the classic workwear jacket. Focus was the obvious choice thanks to its combination of durable wool and soft character, says Jessica Carlstein, Marketing Manager at Götessons.

Over the years, we have learned that every workplace has different needs, challenges and conditions. That is why the purpose of the campaign was to playfully ask the question: "Which screen are you?" while helping visitors find the right screen for their project.

Since Götessons started manufacturing screens 16 years ago, we have delivered more than five million screens to customers in 52 countries. Over the years, the range has grown to 36 different models, with our latest addition, ScreenIT A30 Core, naturally taking its place in the campaign as well.

– We often say that we know screens, and after manufacturing five million of them, I think we have earned the right to say so, Jessica says. At the same time, we do not only want to talk about new products. We also want to highlight the opportunity to give existing screens a new life through LOOP, our concept for reuse and circular solutions.

On the campaign page, you can learn more about LOOP, find inspiration for reuse, and be guided towards finding the perfect screen.