LINEAR (TODAY) – CIRCULAR (TOMORROW)
The world is going through a consume and discard craze. Even though office furniture is not replaced as frequently as home decor, this also occurs in workplaces and furniture is often used for a much shorter time than their actual service life. A large part of our work is therefore made up of developing and finding new strategies for how our products can be used for a longer period before they are replaced. It is about looking forward and predicting what will happen in the market in the future so that we do not just satisfy the trends that are strong right now, but also those that are expected to be popular and long-lasting. That is when it is important to look at the bigger picture of the workplace, because digitalization will have an equally big impact as colours and materials may.
Our furniture must live for a long time. It is a strong contributing factor towards a decreased environmental impact. The right material choices are therefore important, and also goes hand in hand with high product quality. Furniture should have as few material types as possible to facilitate recycling and reuse. High quality products don’t break.
Material is also about trends and fashion. Combining products that are trendy and contribute to creative environments must also be combined with not being thrown out after the ever-shorter trend cycles pass. That is why Gotessons have developed LOOP – a system where our products can be sent back and serviced, or upcycled as it’s also known as, to then be sold again. The business development around LOOP is always ongoing, and we are planning on, among other things, selling second hand furniture.